There is No Plan B

I want to let you in on a little secret. I don’t have a plan B.

Over the weekend I was talking with a friend and they asked me, “What are you going to do if this doesn’t work out?”. It took me a minute.

You know…

That thought had never even crossed my mind. What do you mean by “if it doesn’t work out?”. It has to work! There is no plan B. Failure is not an option!!

Then that got me thinking…

How many times in our lives have we settled for plan B? Maybe plan A was too hard or too big or too scary…But plan B, that’s done in the bag. Because, well… It’s plan B. The sure thing. So I want to ask you a question… is your plan B holding you back? Does the prospect of failure terrify you because you have nothing to fall back on or are you secure in the knowledge that if this doesn’t work out “I could always go with plan B”?

Do you work your ass off every day and scratch and claw your way through the hard times because “I abso-fucking-lutely HAVE TO succeed or everything will fall apart”, or can you scrap the hard stuff and find an easier road because “I don't really need to work that hard? …

My plan B can pull me out. Starting out my business was one of the scariest times in my life, I had no idea what I was doing. But by-god I was going to figure it out! I had no other option. There was no plan B. If I didn’t make sales, I didn’t eat. If I went long enough with no sales, I didn’t have a place to live and there were times along the way one or both of those things were real possibilities on the horizon.

But you know what, those are the times I became stronger, those are the times I learned exactly what I was made of, those are the times I really found the motivation I needed to elevate and grow. To become an even better version of myself.

So let me ask you again, Is your plan B holding you back from your fullest potential?

There is No Plan B was originally seen on

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