Social media is a liar. I know you know this and I do too. But if we all know this, why do we still constantly find ourselves comparing ourselves to others?
“Oh! Sara’s coup has 10,000 people and mine only has 500. I’m never going to sell out my course.”
“Jennifer is beautiful and well-spoken, that’s why her lives get so many views.”
“Beth gets to work on her business full time and I still need my day job. I’m never going to get to where I need to be”
It’s hard to look all over social media and see everyone around us winning when we feel like we spend most days just barely getting by. But there’s something that helps me every time I start to feel this way. I just need to remind myself that it’s not fair to compare your chapter one to someone else’s chapter 10.
The things you’re not seeing in Sara’s group are the hours of content she’s created to improve growth and group health, or the money and energy she's put into her branding. And you don’t get to see Jennifer practicing her lives in the mirror or see all the crappy videos she made in the beginning. You don’t know the struggle Beth had to endure after she quit her corporate job to go all in, and had to trade her daily Starbucks for Folgers and cried in the shower most mornings before she got a real handle on selling her services.
The fact is, people just aren’t getting on social media every day and telling everyone how much they sucked today. You never see anyone come on and post “My program only sold one seat and I cried myself to sleep last night”. Or “Well, this morning is off to a running start! I lost my most important client because I fucked up and couldn’t help him get a single lead”.
But these things happen...
All of the time!
Everyone struggles. Everyone loses sometimes. But it’s how you respond to failure that determines if you’re going to continue to fail or succeed. How are you going to succeed if you’re wasting your time watching what other people are doing? You can’t have one eye on the prize and one eye on your competition. It just doesn’t work that way. You need to be so fully committed to yourself and to your goal that you no longer hear the noise of your competition. You need to be so committed to providing value to your clients that you forget that you ever felt let down when your last sale didn’t close.
Then, and only then will you begin to experience real growth, will the energy you give off begin attracting your dream clients, will you start shining like the real Diva you are!
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