I’ve Been There

It’s that punched in the gut feeling - That “why the hell am I even trying? I obviously fkn suck” thought that just won’t stay away. That feeling that comes with yet another “No” at the end of a sales call.

“How am I going to make rent this month?” - I’ve been there. Crying at my desk alone after taking that No with “grace”. Beating myself up for being such a “fk up”. Why was it so hard for me to make a sale??!! Even if I could, so few people were getting on the phone with me anyway.

Anytime I actually did convince someone to sign up they were a nightmare. They either didn't pay their invoice on time or they were so controlling and rude about their project I just wanted to quit. I was working 60+ hours a week and for what? To work with jerks and live off top ramen. I thought what I had to do to get more clients was drop my prices.

"The market is saturated" I'd tell myself, "I have to price competitive". That only brought on more trouble. I began to hate and resent my clients, I started slacking in my quality because of it. I was angry and bitter at myself. Pissed that I wasn't doing a good job. Pissed that I couldn't sell better. Pissed that I didn’t have better clients. Pissed that I didn't have the capacity to give any more fucks than I did.

💔 This bled into the rest of my life 💔

It kept me from having the energy to spend time with my friends. It kept me from doing the things I loved like painting and being able to enjoy a good book. It even started to creep into my marriage because I was so angry and bitter with myself that I pushed my husband away. I was miserable. I felt like I somehow deserved everything that I got because I just didn't measure up. I needed a change. Something, anything... "Universe, send me a miracle!"

The Universe listened.

💥💥 I met an amazing coach 💪 who totally transformed my life 💥💥 They empowered me, believed in me, held me accountable to create a new path. One where I didn't have to struggle to get people on the phone. One where my clients came to me instead of me chasing them. One where I charged more for my services so I could say “No” to the nightmare clients and “Yes” to clients I always dreamed of. One where I could afford to go on vacation and spend time with my husband. One where I was happy and proud of myself so I wasn't such a cranky B— all the time

🔥 Now my agency does multiple 6 figures and I'm a coach myself teaching other coaches

🔥 My dream clients are attracted to my energy and believe in my message so I close sales with ease

🔥 I get to say “No” to things that no longer serve me and I'm in love with what I do

So, believe me when I say, I've been where you are - I know how you feel.

💣💣💣 That's why I'm here to help you 💣💣💣

➡️ So you can live this dream life too!

➡️ So you can work with your dream clients that remind you why you love to do what you do

➡️ So you can afford to take a break and spend time with your families without the fear of how much it's costing you to have some fun

➡️ So you can be happy and proud of what you do and no longer feel like you're just not good enough

If you feel like you're struggling, you're not alone.

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

I’ve Been There was first published on

Diva Lab Blog

Has Anyone Ever Doubted You?

Has anyone ever doubted you or told you or told you that you were going to fail? I have... my entire life. But I’ve also had a lot of support and encouragement too.

Once when I was a kid, my dad got me this old broken lawnmower. He told me “if you can make it run by the end of the summer, I’ll give you $50”. My mom was PISSED. She thought girls should be clean, playing dolls or crafting, NOT building lawnmowers! “Girls can’t do that, what if she gets hurt, you’re setting her up to fail.” At first, it felt impossible...her constant reminder that I would fail rang loud and clear. She was right, I didn’t know anything about lawnmowers, I was 9 years old!! But how come boys could build and fix things and not me?! I could do everything the boys could do… but better! F- the boys! I’m strong! I’m smart! My dad believes in me!! I know I can do it too! So, I took on the task!

My dad supplied me with the tools I needed, the manual, and gloves of course so I didn’t ruin my manicure LOL! All week long, I’d read that manual, pull that lawnmower apart and take inventory of the parts that needed to be replaced. Then, on my dad’s days off we’d go to the u-pick and I’d find the parts I needed. Once I was sure I had everything to get the job done we’d go back home and I’d get to work. It was REALLY hard work!! There were so many times that summer I wanted to quit! Like when I smashed my pinky finger so bad my fingernail fell off, or every time I KNEW I had the final part to get it running and it still wouldn’t start, or when I spilled oil everywhere and my mom made me haul what seemed like a million pounds of kitty litter to cover it up and sent me to my room.

I felt like I was failing… and my mom was constantly reminding me that I should just quit, but I didn’t give up! Week in and week out, I worked and studied and kept on trying. Until one day, near the end of the summer, it hit me. I knew exactly what it needed! I made a note in my little pocket notebook and impatiently waited for my dad to get off work. I was so excited to tell him! To get his confirmation! To go to the store! When he got home from work, he drove me to get the part, helped me with the finishing touches and voila! It was running!!!! I was so excited!! My dad was so excited for me!

He knew all along I could do it! He told me to never quit. Encouraged me all along the way and told me to block the noise of nay-sayers. Empowered me to make my own decisions, even when I cried and thought I couldn’t do it. Even when I felt like I’d never figure it out. He was there supporting me all along the way. Looking back now, I know how important this support really was, not only in building that old lawnmower

But in life… It made me believe I could do ANYTHING I put my mind to. It made me realize that even when I’m hurt or I don't know the way I can still accomplish amazing things. This is why I became a coach. It’s why I radically support my clients to do incredible things and amazing things they never thought possible. Like Melissa, who after her very first meeting with me doubled her prices and proceeded to make 4 new sales less than one week! Or Leilani who is completely booked up for the next 2 months and is getting ready to hire her first real employee!

It’s because they have support, they were empowered to take action. Encouraged to dream big. Ready to grow their businesses in amazing ways they never even thought possible! So, tell me… do you have someone to support you in this way? Are you ready to land more clients? Are you ready to charge higher prices? Are you ready to get the support you need to completely skyrocket your business and change your life?

If you’re ready drop an emoji in the comments below or DM me “IM READY” right now!

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

Has Anyone Ever Doubted You? was first published on

Diva Lab Blog

Chat with a Manager

I can remember it like it was yesterday. I was 19 and working in a pawn shop. Experiencing that restlessness that comes when you look at your life ahead of you at such a young age. That longing for something more… there has to be something more.

I told my manager “I’m going to run my own business one day… I just can’t imagine being someone’s employee FOREVER!” The prospect of that was a truly terrible one for me. He laughed at me... poor young girl...clueless about life and what it had in store… He said, “Well, you’re still young. You’ll figure it out”.

I knew what he meant. He meant I’d soon learn the lessons life had taught him. That the universe doesn’t care about your plans. That you can’t just decide things like that. But what he didn’t know is that there was a fire in me. A feeling and knowing that all the doubt every person in the world could throw my way could never quench that flame. Those butterflies in your stomach and chest tightening excitement you get when nothing’s even happened yet but you just KNOW something amazing is in store for you.

I knew I was supposed to do more... To be more. I just had to answer the call.

6 months after that conversation I quit that job. I was going to start my own web design company. To be my own boss…” unemployable” as my dad would say. I was terrified… What if everyone was right? What if I failed? But what if I didn’t?! Those butterflies and excitement kept me alive. Pushed me every day to new heights. Day after day, year after year.

Drove me to bigger, better dreams. Drove me to learn more, to want more, to need more. Drove me to hire staff and learn to be an amazing leader for my team. Drove me to better myself so I could make bigger and better sales for my company…MY company! Drove me to become a coach so I could show people how to carry out their dreams of an online business too!

I did it … It’s been 13 years since that conversation with my old manager...13 years of building this dream. Of learning and growing.

And you know what, he was right… I did figure it out.

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

Chat with a Manager was originally posted on

Diva Lab Blog

Creating True Lasting Motivation

“Motivation” is killing your progress. That’s right, you heard me…

I get asked all of the time how I’m always so motivated and I always answer the same… I’m always disciplined. You see, the thing is, most people confuse the two - Motivation and Discipline. They think that in order to do something or to do something well, they need motivation. But really, it’s the other way around.

Motivation - I’m talking about the true, lasting kind. The kind that sees your dream of owning your own business while working at a pawn shop. To making multiple six-figures and running a team of 10, that only comes with discipline.

Sure, you can find motivation in something new and exciting, but what happens once that luster wears off? When you've worked 11 hours 4 days in a row and there’s still one more day till the weekend…Discipline.

Only discipline will finish those final updates your client asked for in the 11th hour of the project. Only discipline will answer all those emails everyone is waiting to get back, nd only discipline will carry you through the day and make sure you’re doing all those little things you need to experience real growth in your business.

But let me tell you a little secret. Nothing in the whole wide world is as motivating as a raving review from your happy client - when their project is done to perfection Nothing is more motivating than reaching your first, second, third $100k mark in your business. Cause all those little things you did began to add up. And nothing is more motivating than feeling proud of yourself after you pushed through that last day of work, and you tied up those loose ends, and now you get to relax all weekend.

So, the next time you feel like you’re unmotivated, just remember - discipline creates motivation, not the other way around.

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

Creating True Lasting Motivation was first posted on

Diva Lab Blog

What’s Your Relationship with Money?

What is your relationship with money? Is it your dirty little secret or is it your hot date you can't wait to show off? Is it on again and off again or are you in a long-term, committed marriage? Do you feel worthy of it or do you need constant reassurance you deserve to be together?

Like so many other relationships in life, we begin forming our relationship with money as a child. Usually, it’s based on our parent’s money relationship. Was money something that was never discussed with children in your household or was money (and money troubles) talked about openly? Did you receive an allowance or did you get to do “jobs” around the house for pay, or was your pay simply having a place to live? Whether it’s good or bad our relationship with money starts young. As we grow older and begin to have our own experiences, we begin to form an evolved belief system.

The reason I’m telling you this is because your relationship with money directly affects how well you do in sales. I know that’s hard to hear, but it's the truth! Do you need money but HATE that you need it? Do you feel guilty when you have an excess because there are those who have none? Do you feel unworthy of having money or nice things? Do you have money but hate spending it?

All of these things have a subconscious pull every time you’re on a sales call. The energy you portray when you hate spending will be directly reflected by your customer. If you hate spending money how can you ask them to spend??? If we don’t feel worthy of having money of getting more than we NEED how can we ask someone to give us that in the form of a sale?

If you really want to be successful and you really want to grow, you’re going to have to fix your relationship with money. You’re going to need to sit down, have that long, hard talk with yourself (and your wallet), ask yourself why. Why do I have the view of money that I have? And then you’re going to have to fix it.

Get rid of those limiting beliefs we tell ourselves. Change your mindset revolving around money because until you do that, those issues are going to continue to follow you. You’re going to continue to struggle and you’re not going to grow. So, I want to give you a few affirmations that you might be able to use to start on that path.

If you struggle with your money mindset take some of these and use them. Say them out loud, so your ears can hear them

>> I am worthy of making money and being successful << >> I am grateful to have more than I need so I’m able to give << >> Money comes to me easily and I have everything I need << >> I am amazing at what I do and I deserve to be paid << >> I am worthy of high-ticket prices << >> By charging for my services I am able to help more people << Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

What’s Your Relationship with Money? was originally posted on

Diva Lab Blog

Value = Promotion

This past weekend I got to go to one of my most favorite places in the world. I haven’t gotten out much since COVID started throwing a monkey wrench in all the fun, so I was SO excited haha!

I got to go to Sephora! Now, let me tell you why Sephora is my favorite because we all know you can buy pretty much everything sold there for cheaper online. But, for me, it’s not all about how much I spend, but also what my experience was along the buyer journey. When you go into Sephora, you’re immediately greeted by someone, “Hi! Welcome! Are you looking for something special?”. I ALWAYS say yes and let them help.

Now, why is that? Because I know that every single thing sold at Sephora is available to sample, so that means that the sales rep helping me is not only going to help me find what I need, they’re also going to let me touch it, smell it, feel it, wear it. And if it’s something I’ve never used before; they’re going to show me how and there’s never a hard push to buy.

To me, and many other Sephora die-hards, this is an amazing value! It makes me excited to hear and learn about all the different products that the reps are always so knowledgeable about and how those products are going to work together with what I’m already using. It’s a value most other places don't offer and it’s that value that keeps me coming back for more!

And it’s this value that makes me ask myself, how am I providing value to my customers?
Even ones who might just be window shopping for now. What am I doing to educate them about my products and how they can use them to meet their needs? Am I providing a fun and exciting experience where people “Get to try before they buy”? Do people look forward to hearing from me because they know they’re going to learn?

I love to shop at Sephora because it reminds me that when you provide value, you don't need hard sales. Because when you are more concerned with providing value than with who’s buying,
people will happily spend their money on you.

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

Value = Promotion was originally seen on

Diva Lab Blog

What is Your Value?

Do you feel the service you provide is valuable, or do you feel like you’re bothering people when you tell them about it? How does what you do affect their daily lives for the better? Can it bring them joy? Does it make things easier for them? Does it save them money? What SOLUTION does what you’re offering to have?

So often I meet folks who have an amazing product to sell but they have no idea how valuable it really is. They’re selling because the solution belongs solely to them. It makes them money. And you know what… We can all tell… It’s obvious to every person they talk to about it. It’s obvious to every person who doesn’t buy it. However, when you have a product, you’re truly passionate about, one you KNOW has value - It SHINES THROUGH. Your belief in your product and your love for the solution it brings is truly what sells it. Your energy and personal alignment toward the product you’re selling directly reflect your results.

Let me say that again for the people in the back… YOUR ENERGY AND PERSONAL ALIGNMENT TOWARD THE PRODUCT YOU’RE SELLING DIRECTLY REFLECTS YOUR RESULTS. People don’t want to buy something inconvenient. So, when your energy and alignment say “I’m bothering this person with my sale”, rather than “I could really help this person with my product”. IT SHOWS.

I want everyone to take some time today to meditate for just a few minutes. Ask yourself these questions... “What is the VALUE of my services or products provide? Am I PASSIONATE about helping others or am I just going through the motions hoping I can convince someone to buy? If I’m not passionate or I don't see the value, how can I change that?”

When you BELIEVE in the value and you’re PASSIONATE about the solution, your products and services sell themselves.

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

What is Your Value? was originally published on

Diva Lab Blog

You Are a Diva

I believe we all have a calling.

Something we’ve been put on this earth to do. It’s up to us to find it. And when we do it’s up to us to serve that calling. I believe my calling is to empower women, to show them that fire inside them they never knew was there, to build them a pedestal and help them climb it, to hold them there until they’re strong enough to stand up on their own

You see, I’ve been lucky. I grew up with a dad who was (and still is) fiercely supportive. Who taught me early that there was literally nothing in the whole wide world I couldn’t do. Call me crazy but I believed him. I still believe him.

Then there’s my husband. Who listens to my goals and dreams and holds my hand while I attempt to make the impossible happen. Who never needs to say “I told you so” the times that I fail but instead tells me “You’ll do better next time”, and never let me give up on my dreams.

So, I feel it’s my duty….no…. My privilege that I get to pass on that support to other women. The ones who didn’t have those strong figures in their lives, who never believed they could do amazing things, who are afraid to stand too tall and take up space and work towards their dreams.

Ladies, I say with the loudest voice possible, shouting from the highest rooftop -

I BELIEVE IN YOU

YOU ARE AMAZING

YOU CAN REACH YOUR GOALS

YOU ARE WORTHY OF EVERYTHING YOU’VE EVER DREAMED OF

NOTHING CAN HOLD YOU BACK

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

You Are a Diva was originally seen on

Diva Lab Blog

End Comparison

Social media is a liar. I know you know this and I do too. But if we all know this, why do we still constantly find ourselves comparing ourselves to others?

“Oh! Sara’s coup has 10,000 people and mine only has 500. I’m never going to sell out my course.”

“Jennifer is beautiful and well-spoken, that’s why her lives get so many views.”

“Beth gets to work on her business full time and I still need my day job. I’m never going to get to where I need to be”

It’s hard to look all over social media and see everyone around us winning when we feel like we spend most days just barely getting by. But there’s something that helps me every time I start to feel this way. I just need to remind myself that it’s not fair to compare your chapter one to someone else’s chapter 10.

The things you’re not seeing in Sara’s group are the hours of content she’s created to improve growth and group health, or the money and energy she's put into her branding. And you don’t get to see Jennifer practicing her lives in the mirror or see all the crappy videos she made in the beginning. You don’t know the struggle Beth had to endure after she quit her corporate job to go all in, and had to trade her daily Starbucks for Folgers and cried in the shower most mornings before she got a real handle on selling her services.

The fact is, people just aren’t getting on social media every day and telling everyone how much they sucked today. You never see anyone come on and post “My program only sold one seat and I cried myself to sleep last night”. Or “Well, this morning is off to a running start! I lost my most important client because I fucked up and couldn’t help him get a single lead”.

But these things happen...
All of the time!

Everyone struggles. Everyone loses sometimes. But it’s how you respond to failure that determines if you’re going to continue to fail or succeed. How are you going to succeed if you’re wasting your time watching what other people are doing? You can’t have one eye on the prize and one eye on your competition. It just doesn’t work that way. You need to be so fully committed to yourself and to your goal that you no longer hear the noise of your competition. You need to be so committed to providing value to your clients that you forget that you ever felt let down when your last sale didn’t close.

Then, and only then will you begin to experience real growth, will the energy you give off begin attracting your dream clients, will you start shining like the real Diva you are!

End Comparison was first seen on

Diva Lab Blog

There is No Plan B

I want to let you in on a little secret. I don’t have a plan B.

Over the weekend I was talking with a friend and they asked me, “What are you going to do if this doesn’t work out?”. It took me a minute.

You know…

That thought had never even crossed my mind. What do you mean by “if it doesn’t work out?”. It has to work! There is no plan B. Failure is not an option!!

Then that got me thinking…

How many times in our lives have we settled for plan B? Maybe plan A was too hard or too big or too scary…But plan B, that’s done in the bag. Because, well… It’s plan B. The sure thing. So I want to ask you a question… is your plan B holding you back? Does the prospect of failure terrify you because you have nothing to fall back on or are you secure in the knowledge that if this doesn’t work out “I could always go with plan B”?

Do you work your ass off every day and scratch and claw your way through the hard times because “I abso-fucking-lutely HAVE TO succeed or everything will fall apart”, or can you scrap the hard stuff and find an easier road because “I don't really need to work that hard? …

My plan B can pull me out. Starting out my business was one of the scariest times in my life, I had no idea what I was doing. But by-god I was going to figure it out! I had no other option. There was no plan B. If I didn’t make sales, I didn’t eat. If I went long enough with no sales, I didn’t have a place to live and there were times along the way one or both of those things were real possibilities on the horizon.

But you know what, those are the times I became stronger, those are the times I learned exactly what I was made of, those are the times I really found the motivation I needed to elevate and grow. To become an even better version of myself.

So let me ask you again, Is your plan B holding you back from your fullest potential?

There is No Plan B was originally seen on

Diva Lab Blog

Are You Afraid of Winning?

Something really scary happened to me…and it changed my life forever…

I took a chance and I DIDN’T fail - hang on a second, you say… “How was that scary?!”

Well, let me tell you!!!

My entire life there have been people who underestimated me. They didn’t expect me to do much. It didn’t matter what I did, so, I took risks… lots of them, and every time was pretty scary.
But I got used to failing, I’m actually quite good at it. I get knocked down and get right back up again. But winning… That takes a whole new type of grit!!!

Winning brings a whole new basket of fears, with winning comes new responsibility, winning invites an audience, winning comes with a little bit of power. A whole new level of expectation. If you win once, you *should* be able to win again...right?

This is why people sabotage. They put in all the work it takes to win, they’re amazing at what they do, the end goal is in the site and it’s oh-so-sweet! But right there, in the 11th hour - they drop the ball… Fuck. The. Whole. Thing. Up.

But why? Why do people do that??? BECAUSE WINNING CAN BE SCARY!!! But the thing you need to ask yourself here is, “What do I do with this fear?” Do you give in to the self-sabotage? Wreck all of your plans? Or do you dig in deep and ask yourself “Why?”

“Why am I afraid?”; “What’s the worst that’s going to happen?” Then I want you to answer those questions out loud either to a friend or to yourself in private, but I want you to say it out loud so your ears can hear you. Now that you hear the reasons, do they really feel as scary or were you just in your own head?

As women, we are so powerful in what we can achieve. But, often, we let people convince us we are less. We need to break through those limiting beliefs and work on radically removing that fear and doubt we carry around with us. We need to start asking ourselves, “Do fear and doubt serve the life I’m building?” If not, we need to let it go.

Start living the life we were built for, the life we’re building ourselves for, a life where we aren’t afraid of winning or losing because we’re enjoying the journey of it all.

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

Are You Afraid of Winning? was originally posted on

Diva Lab Blog

Are you Emily or Robert?

There are two types of mindset we can cultivate.

One that embraces problems as learning opportunities, and one that avoids them due to fear of failure. People that avoid problems can often be described as having a fixed mindset. Those who see problems as an interesting or fun challenge have a growth mindset. Those who have a fixed mindset do so because they believe that basic qualities like intelligence or talent are fixed traits and that these traits are responsible for success. With the growth mindset, people believe that new skills can be developed through hard work and practice.

This view creates a love for learning that most great leaders and artists have in common. For them, life becomes an exciting journey with endless possibilities to figure out new things and advance forward. To illustrate the difference in everyday life, let's observe 2 imaginary people.

Robert thinks you’ve either got it or you don’t. Emily knows she can learn anything if she wants it badly enough. At physical exercise Robert avoids challenges. When it’s time to climb the rock wall he's afraid to look stupid and be laughed at. Emily enjoys any challenge. It's exciting and fun. She knows that failure is part of learning and in the end, if she’s tried her best, nobody will be laughing.

Robert avoids feedback. If his boss tells him how to improve an assignment, he's been working on he takes it personally. Emily knows that to improve she needs to listen to constructive criticism. She also understands that it’s not her that is being assessed but the results of her work on that one day.

Robert always takes the easy road. For example, he likes elevators and hates to take the stairs. When he is practicing the piano, he stops the moment he’s getting stuck. Emily usually doesn't even take the elevator. She jumps on the stairs, counts every step in her head, and enjoys feeling the blood rushing through her veins. She practices the guitar every morning for 15 minutes. She doesn’t always enjoy it but she knows that effort is part of the journey to more fun and fulfilling life. Emily likes to see others succeed. It inspires her. She knows that if she motivates her friends to get better. She herself is likely to grow too. If his friends try new things and succeed Robert feels threatened. He's afraid that their success will put pressure on him to do more with his life too.

Neuroscience supports the idea that the brain grows like any other muscle in the body with training. A simple switch in how a person views a situation (as a learning opportunity or an unsolvable problem) can mean all the difference in the world. Not just the outcome of the situation but the outcome of that person's place in life.

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

Are you Emily or Robert? was originally published on

Diva Lab Blog

Fill The Well

I had a lot of time to think while camping over the weekend.

I thought a lot about the time we give to OURSELVES. The time we allow ourselves to take a deep breath and really reflect on life and the choices we’re making. Are we on the right journey? Are we doing what’s best not only for our families but for US?

As small business owners, we so often forget to stop and breathe. We wake up early every day, we work 10-13 hour shifts. We give and give. We give to our employees, we give to our families, we give to our friends. We give until we’re all used up. We’re exhausted, or sick – or both.

We forget how important it is to stop
To take care of US. To say “I need this”. To recognize - I’ll be better for this

My family needs this, my clients need this.

As business owners we serve. We serve our clients, we serve our families, but we often forget to serve ourselves. We forget that cliché - “You can't pour from an empty cup”. And we’ve been working so hard for so long, not only is our cup empty - the well is near dried up.

I want to challenge everyone this week to take 4 hours to yourself. Do something YOU want to do, take some time to recharge a little. Give back to the well. You’ll find that not only will you feel better - You’ll GIVE better, You’ll have more to give to your clients, you’ll have more to give to your employees.

You’ll have more to give to your families.

Did this article speak to you? Click Here and Join our group of other amazing Divas just like you!

Fill The Well was originally published on

Diva Lab Blog